After spending years working across social media management, marketing strategy and growth, I kept seeing the same pattern. The businesses that built the strongest communities, the most loyal customers and the best followings were the ones that showed up as themselves.

AI is incredible for systems, ideas and infrastructure. But when everyone starts using it in the same direction creatively, I think there’s something powerful about going the other way. Now, more than ever it’s important to show the humanity behind a business. The work it took to get there. Why someone started. What they care about. What they’ve had to overcome. The people behind the scenes making it happen. That’s the part I’ve always been drawn to.

Beyond this, I love seeing people do cool shit. Building things from nothing. Taking risks. Creating something they care about. I just want other people to be able to see what I see.

I came into The Growth Room through marketing, strategy and growth. Saia came from the creative side. He’s a videographer with an eye for the moments, details and stories that can sometimes be hard to put into words.

Somewhere along the way, we realized the part we both cared about most was the story behind the business.

And that’s what we want to tell.

Keiha